Relevant creators
We identify creators and opinion leaders whose subject matter, format and audience align with the brigade’s public communication.
Outcome: a prioritised list for initial outreach.Defence ClusterWhatsApp call+380 67 332 47 54UA
Direct access
to broad audiences.
We help brigade representatives build lasting cooperation with creators and opinion leaders through safe public interviews and shared information formats.
01 Project purpose
Communicate directly.
Work consistently.
The goal is for appointed brigade representatives to work directly with YouTube and Instagram creators and other opinion leaders, using their platforms to share verified, non-specialised information with broad public audiences. The format consists of accessible public interviews and conversations for people interested in the brigade’s work and needs.
We help establish the first direct contacts, organise the initial shoots and create the foundation for lasting relationships. This gives the brigade a clear communication channel, supports efforts to counter propaganda and helps attract funding and resources through verified friendly charitable foundations or partner organisations.
Direct contact
We connect both sides directly and help explain the purpose, public value and possible cooperation format concisely.
Outcome: a first conversation without unnecessary intermediaries.First shoots
We help prepare the topic and participants, agree the editorial framework and organise the first public interview.
Outcome: safe, accessible content for a broad audience.Lasting relationships
We help move from one publication to regular exchanges of topics, updates and requests for support.
Outcome: a long-term direct communication channel.02 How it works
From the first contact
to the first publication.
The project supports the initial journey rather than merely providing a contact list. The brigade representative and creator meet directly, select an appropriate topic together and create a basis for further conversations.
STEP-01
01
Appoint a representative
One responsible brigade representative coordinates topics, contacts, approvals and next steps.
STEP-02
02
Shape the public story
We define non-specialised topics that can be explained safely and clearly to a broad audience.
STEP-03
03
Identify creators
We identify YouTube and Instagram creators and other opinion leaders whose audience and format fit the topic.
STEP-04
04
Make the introduction
We support the first direct contact, a concise explanation of the purpose and agreement on the format.
STEP-05
05
Prepare the first shoot
We agree the topic, participants, interview structure, location, timing and information that must not be disclosed.
STEP-06
06
Continue the relationship
After publication, we identify further topics and contacts so cooperation becomes regular rather than one-off.
03 Safe public format
Open conversation
without sensitive details.
The project covers only general, non-specialised information suitable for public release. The subject and boundaries of the conversation are agreed before filming, and the material must not include information that could endanger personnel, operations or unit security.
Required principles
- only information authorised for public release;
- no current positions, routes or operational plans;
- no sensitive details about equipment, capabilities or vulnerabilities;
- approved participants, topic and filming format;
- verified payment details of a friendly charitable foundation or partner organisation;
- a transparent explanation of the fundraising purpose and subsequent reporting.